Ninh Binh cuisine is playing an increasingly important role in the travel experience. Local specialties such as mountain goat and crispy rice are highly sought after with keywords like “cuisine”, “specialties”, “reviews”.

Not only limited to eating, many tourists tend to delve deeper into the origins of ingredients, cooking methods, and the cultural stories behind each dish. This is a factor that enhances the value of the experience and extends the length of stay.

The trend of combining travel and cuisine is opening up sustainable development opportunities for the local service industry.

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