Mr. Lê Thiên Tú (Tu Michel)

I am Lê Thiên Tú, Founder & CEO of VEI Travel & Events – a travel company built on the desire to create journeys that connect travelers with local culture, pristine nature, and sustainable tourism values.

With nearly 20 years of experience in the tourism industry, I have accompanied thousands of guests in exploring the authentic beauty of Vietnam – especially the Central region, where I was born and raised.

I graduated from the University of Foreign Languages & International Studies – University of Danang and continued my studies in Business Administration at Hanoi Open University. I am fluent in English, French, Spanish, and Italian. My passion for exploration and continuous learning helps me understand various cultures, which shapes my perspective on tourism: placing authentic experiences and empathy with local communities at the center.

Starting as a tour guide, I gradually took on roles in management and product development, leading the VEI team to create many distinctive travel programs: visiting traditional craft villages, experiencing...