Recorded at Da Nang International Tourism Festival 2025

Furama Convention Center – October 17, 2025

At the Danang International Tourism Festival 2025 with the theme "Strengthening & Breaking Through", taking place at Furama Convention Center, the working and exchange atmosphere between units in the tourism industry nationwide took place in a lively and inspiring atmosphere.

Speaking at the event, Mr. Nguyen Trung Khanh - Director of the Vietnam National Administration of Tourism - emphasized: "Da Nang Tourism Year 2025 is the time for the whole industry to make a strong breakthrough, towards professional, modern and sustainable development."

According to Mr. Khanh, Da Nang will focus on implementing 5 important strategic orientations:

1. Synchronously build professional and modern tourist areas to meet the diverse needs of domestic and international tourists.

2. Training and developing high-quality tourism staff, improving services and experiences.

3. Promote the application of technology and digital transformation, towards a smart tourism model, applying AI in management and customer experience.

4. Strengthen tourism communication and marketing, expand promotion of Da Nang's image to the international market.

5. Promote regional connectivity, making Da Nang a connecting center for tourism in the Central region and the whole country.

The festival is not only an opportunity for businesses and localities in the tourism industry to meet and exchange, but also an opportunity for Da Nang to affirm its role as a "dynamic and innovative tourist city" - ready to break through in the new period.