During the day, Bai Chay Bridge is just a large bridge.

But when night falls, the lights turn on, looking out over the bay and the city, the feeling is completely different. Not too crowded, not noisy, perfect for a light stroll.

This is the kind of place that doesn't cost money, doesn't require preparation, but easily creates the feeling of "being in another place".

Insight:

Simple, low-cost experiences are becoming more popular because they are easy to implement.

Cost: free