Why a profile must be built completely – professionally – thoroughly
- Before BAB Local public & promotes to the global travel community?
- BAB Local does not just introduce a destination.
- We are bringing people – services – local stories to the vast travel community both domestically and internationally.
- And therefore, your profile is your “face” when stepping out into the world.
- If the profile is not ready, promotion will not only be ineffective but can also lead to missed opportunities very early.
- Personal details – homeowners – homestay owners – tourism units need to do from the beginning
Travelers do not meet you directly.
They read – watch – feel you through the profile.
👉 A superficial profile = lack of trust
👉 A clear profile = peace of mind in decision making
Trust always comes before booking or purchasing services.
2️⃣ Clearly define: Who are you in the tourism ecosystem?
From the beginning, you need to answer:
What type are you doing? (homestay, experiential tours, local specialties…)
What is your unique value?
Who is your target audience?
BAB Local does not want you to “be like anyone else.”
We want your unique identity to be clearly seen.
3️⃣ Transparency & complete information – because international guests are very meticulous
A standard profile needs to have:
Clear owner information
Address, area, local context
Specific services – products
Real images, not borrowed
Clear contact methods
👉 International travelers are very sensitive to vague information
👉 Missing a small piece can make them leave.
4️⃣ Products & services must “stand alone”
Before promoting, ask yourself:
If there is no BAB Local, would guests understand what you are selling?
Are the services clearly described and easy to understand?
What value do you bring to guests?
BAB Local amplifies value –
but cannot create value for you.
5️⃣ Images – content is the “global language”
No need for overly beautiful photos.
But they must be real – seamless – with a story.
A good profile is when:
Viewers can feel the space
See the people behind the service
Recognize the local essence that cannot be replicated
6️⃣ A complete profile helps promote the right people – the right channels.
When the profile is good enough:
BAB Local knows where to push you
Introduce you to the right travel community
Connect you with suitable partners
If the profile is not finished, promotion is just spreading information aimlessly.
7️⃣ Do it right from the start – save time on corrections later
Reality shows:
80% of the time spent correcting profiles is due to rushing initially
Take a little longer, but do it right → long-term effectiveness
BAB Local prioritizes:
“Do less but do it right – go slow but go far”
The core message BAB Local wants you to understand
A profile is not for display.
A profile is the foundation for a sustainable tourism business journey.
When your profile is good enough:
We can confidently introduce you to the world
New travelers can confidently choose you
The ecosystem operates according to the right values