On the morning of 04/01/2026, at An Mỹ Vegetable Village (Hội An Đông Ward), a traditional festival took place to kick off the new agricultural production season, deeply imbued with the cultural identity of the Hội An countryside.

The festival included rituals to worship the God of Agriculture, praying for favorable weather and bountiful harvests; along with rice planting competitions featuring the participation of international friends, creating a close and meaningful cultural exchange atmosphere.

On this occasion, the leaders of Hội An city visited to inquire and present gifts to support the farmers, timely sharing difficulties after the disaster in 2025.

🌱 The season-opening festival not only marks the beginning of a new harvest but also spreads the spirit of solidarity, preserving traditional agriculture and the cultural values of the Hội An community.